A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

H-06-07. BUS, DON’T HASTEN!


Agency	Adpro \| Isobar
Creative head	Ksenia Babankova
Author of idea	Ksenia Babankova, Alexander Katunin, Vladimir Beshlyaga,Marina Soykina
Product	Sushiya: japanese restaurants chain
Description	An average Kyiv citizen spends 5 hours a month on waiting for the bus. Just that time we decided to use for interaction with Sushiya brand. What about feeling like a fish in a real aquarium, being in the center of metropolis? Why not!? Not even that is possible at extraordinary bus stop elaborated for Sushiya restaurant. First in Europe we used water bubble system for location branding. Due to interception of sunrays, there was effect of being under water surface. As a result, the bus stop created 5,4 m reach, sheltered 500 000 passers-by and gave cause for 13 publications. Inhale and get ready for diving!
Advertiser	Sushiya
Team members	Yuri Lence, Associate Creative Director; Valeria Buzivskaya, Strategic Director; Ksenia Babankova, Art Director; Alexander Katunin, Strategic Planner; Ekaterina Pervukhina, Account Manager;Iryna Tymoshchenko, Account Director; Marina Soykina, Business Development Director; Vlad Stanitsky, Art Director; Arthur Tapkharov, Head Of Projects; Alexey Dotsenko, Strategist; Elena Tsarova, Business Development Manager

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