A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-38. Bloody hands
Agency | Friends Moscow |
Creative head | Arina Avdeeva |
Author of idea | Leila Mukhametzianova, Denis Galichin, Konstantin Kadirov |
Product | “Carrie” movie (2013) |
Description | Challenge: ?Create a non-standard promotion of “Carrie” movie (2013). Solution: ?To make people feel a terrifying spirit of horror movie we’ve replaced a soap at toilets of Klava bar (Moscow) during the Halloween party.After contact with water the soap was suddenly changing the color – becoming red. It seemed that the hands were bleeding. Next to the sink in a dispenser for napkins the branded paper towels with the announcement of the film were placed. All the event was documented by hidden cameras. Results: Views - 175 089 views on Youtube channel Sony Pictures PUBLICATIONS - around 100 publication in digital mass media MEDIA IMPRESSIONS - around 2 000 000 contacts EARNED MEDIA - около $ 100 000 |
Advertiser | WALT DISNEY STUDIOS SONY PICTURES RELEASING |
Team members | Friends Moscow Creative director - Arina Avdeeva Art directors - Leila Mukhametzianova, Denis Galichin, Konstantin Kadirov Copywriters - Denis Galichin, Konstantin Kadirov Account director - Julia Nikitina Production Designer - Alexey Pushkarev Love View Production Director - Sergey Frante DOP - Petr Voronov |