A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-37. Friendship media
| Agency | PRKVADRAT |
| Creative head | Ivan Ponomariov |
| Author of idea | Ivan Ponomariov, Olga Tkachenko, Evgeny Semyshev |
| Product | beer brand "Alivaria" |
| Description | In 2013 Alivaria became one of the sponsors of Global Gathering music fest in Belarus. The sponsorship package with lots of limitations and an absolute ban on brand presence (activations, branding, media placement) outside the sponsorship zone. The Agency task is to maximize the sponsoring effect and deliver brand message - friends forever. For Alivaria audience the Global Gathering is the main music event of the year. If your friend fails to come, it’s a great failure indeed! For both. Strategy: Brand will help friends to be together and friends will help brand to overcome limits. Idea: To give friends opportunity to party together even if one of them is missing |
| Advertiser | OJSC Brewery Alivaria |
| Team members | Olga Tkachenko (copywriter) Evgeny Semyshev (copywriter) |
