A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-36. Rain Magic
| Agency | TWIGA |
| Creative head | Michael Elagin |
| Author of idea | Michael Elagin |
| Product | sushi delivery |
| Description | Problem It is easy can be rainy in the summer in Russia… This is adversely affected not only people’s mood who prefer to stay at home in such weather but also cafes’ and restaurants’ receipts. They miss a lot of money during rainy summer… Client Yin-Yang is a city restaurants chain, which also has problems with the amount of visitors in bad weather. The only solution of this problem for all restaurant owners is the food delivery to home. Task To do something to have citizens choose Yin-Yang’s food delivery in rainy weather. Idea To show people our message at the time when they clearly understand that they will not come out of the home because of the weather. Solution We drew the telephone number of food delivery service by special hydrophobic paint in the yards of apartment houses. This paint is not visible in dry weather. You can see it only when it rains and asphalt becomes wet. Results The volume of food delivery grew twofold and Yin-Yang became the leader of sushi delivery in the city. |
| Advertiser | Yin-Yang is a city restaurants chain |
| Team members | Michael Elagin - Creative Director Grant Abovyan - art. director Sergei Fedorov - Copywriter |
