A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-32. KFC Geolocation campaign
Agency | RTA |
Creative head | Pavel Gitelman |
Author of idea | Pavel Gitelman |
Product | restaurants KFC |
Description | While moving along the city, we sometimes even don’t have a suspicion, that the favorite restaurant is just in hundred meters from the usual route. How can you address to people, who are physically near the restaurant? How to bring these people to the nearest restaurant? What about national scale? Having used the unique targeting for the users of smartphones, notebooks and desktop computers in radius from 500 m to 5km from the required location, RTA and Hungry Boys have caught the potential customers in the area of 260 restaurants KFC in whole Russia. |
Advertiser | Yum restaurants international Russia & CIS |
Team members | Head of performance marketing - Lyubov Tsvetuhina Account-manager - Lyubov Chubataya |