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F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-04-32. KFC Geolocation campaign

AgencyRTA
Creative headPavel Gitelman
Author of ideaPavel Gitelman
Productrestaurants KFC
DescriptionWhile moving along the city, we sometimes even don’t have a suspicion, that the favorite restaurant is just in hundred meters from the usual route. How can you address to people, who are physically near the restaurant? How to bring these people to the nearest restaurant? What about national scale?
Having used the unique targeting for the users of smartphones, notebooks and desktop computers in radius from 500 m to 5km from the required location, RTA and Hungry Boys have caught the potential customers in the area of 260 restaurants KFC in whole Russia.
AdvertiserYum restaurants international Russia & CIS
Team membersHead of performance marketing - Lyubov Tsvetuhina
Account-manager - Lyubov Chubataya