A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-04-33. Feed the squirrel smartly

AgencyPublicis Hepta Belarus
Creative headMaxim Osipov
Author of ideaMaxim Osipov
ProductMTBank
DescriptionA charity website where every user could demonstrate their financial literacy by answering 6 economics related questions and thereby helping Belarusian squirrels on New Year's eve. Every 100 virtual nuts earned at the MTBank website were converted into a real squirrel feeder in Belarusian forests. Each user could contribute by sharing a link to the site on their social network pages.
AdvertiserJSC "MTBank"
Team membersMaxim Osipov, creative director
Ivan Knyazev, art-director
Maxim Gorbikov, copywriter
Vasily Soinov, рroject-мanager