A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-33. Feed the squirrel smartly
Agency | Publicis Hepta Belarus |
Creative head | Maxim Osipov |
Author of idea | Maxim Osipov |
Product | MTBank |
Description | A charity website where every user could demonstrate their financial literacy by answering 6 economics related questions and thereby helping Belarusian squirrels on New Year's eve. Every 100 virtual nuts earned at the MTBank website were converted into a real squirrel feeder in Belarusian forests. Each user could contribute by sharing a link to the site on their social network pages. |
Advertiser | JSC "MTBank" |
Team members | Maxim Osipov, creative director Ivan Knyazev, art-director Maxim Gorbikov, copywriter Vasily Soinov, рroject-мanager |