A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-11-14. Panasonic Viera 4K special project
Agency | Red Keds |
Creative head | Vitaliy Bykov |
Author of idea | Red Keds |
Product | Panasonic Viera 4K TV |
Description | Task: introduce the new Panasonic Viera 4K Ultra HD television using the Olympic theme Implementation: launching a special project on the free movies website ivi.ru: an Olympic-themed, high (4K) resolution image displayed on a Panasonic Viera screen. The image consists of a mix of elements and times, with modern Sochi next to Ancient Greece and competing athletes mingled with supporters. The user's objective is to look closely at the picture's fine details and find the "author's errors" and solve puzzles. |
Advertiser | Panasonic |
Team members | Creative director: Vitaliy Bykov Art director and designer: Ilya Sizov Account director: Konstantin Chubakov Manager: Anna Yan Producer: Denis Novikov Writers: Viktor Anokhin, Yekaterina Tenyayeva Venue: the ivi.ru videoportal Production: Smarthead Production art: Fiero Animals |