A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

F-11-15. Panasonic multicooker promo website


Agency	Red Keds
Creative head	Vasiliy Lebedev
Author of idea	Red Keds
Product	a new Panasonic multicooker
Description	Task: create a promotional website for a new Panasonic multicooker and incorporate the Olympic theme Concept: Olympic village where the user serves various dishes to sports fans so they can support athletes more energetically Implementation: The promo website is an Olympic village with sports fans, athletes and Olympic facilities. The user's objective is to provide the fans with food so they have enough energy to give athletes their support. The chief gives hints regarding the right menus for the supporters of six different kinds of sports. The user prepares the dishes by putting together correct ingredients and, upon completing all tasks, gets a discount toward purchasing a Panasonic multicooker. panasonic.ru/multicooker
Advertiser	Panasonic
Team members	Team: Creative director: Vasiliy Lebedev Account director: Mikhail Brodnikov Art director: Ilya Sizov Designer: Vasiliy Kovalenko Writer: Yevgeniy Belousov, Yekaterina Tenyayeva Manager: Konstantin Chubakov, Anna Yan Music: Konstantin Chubakov Producer: Maksim Seleznyov Production: Indee Other project members: Animator: Mikhail Yeletskiy Illustrator: Valentin Savenko

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