A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-11-13. Panasonic Lumix GX7 project
Agency | Red Keds |
Creative head | Vitaly Bykov |
Author of idea | Red Keds |
Product | Panasonic Lumix GX7 camera |
Description | Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures. Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website. Implementation: Our photographers took pictures of freshly served customers at Chop-Сhop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks. specials.lookatme.ru/lumix |
Advertiser | Panasonic |
Team members | Creative director: Vitaliy Bykov Art director: Ilya Sizov Designer: Grigoriy Chemeris Account director: Konstantin Chubakov Manager: Anna Yan Producers: Denis Novikov, Mitya Meshcheryakov Writers: Yekaterina Tenyayeva, Viktor Anokhin Photographers: Yelizaveta Kochergina, Anton Vlasov, Ivan Andriets, Darya Malysheva Expert: Anton Sevidov (Tesla Boy) |