F-11-12. Panasonic Breakfast Kitchen Appliances website

Agency	Red Keds
Creative head	Vasiliy Lebedev
Author of idea	Red Keds
Product	Panasonic kitchen appliances
Description	Task: describe in plain words the advantages of the new Panasonic products Concept: give each object a story of its own. Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.
Advertiser	Panasonic
Team members	Creative director: Vasily Lebedev Account director: Mikhail Brodnikov Art director: Rodion Arsenyev, Ilya Sizov Designers: Ilya Sizov, Roman Popov, Vasily Kovalenko Illustrators: Siren Sungatullina, Elena Gavrilovic, Valery Matyuhin Writer: Maria Aldarova, Marina Norina, Christopher Atwood, Kirill Yevdakov. Animation: Piotr Mishin Render: Anastasia Lebedeva Music: Konstantin Chubakov Programmers: Mikhail Grigoryev, Ivan Brylyov Producer: Maksim Seleznyov, Anton Mikhailov Manager: Anton Leshchenko, Kostya Chubakov

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