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F-11-12. Panasonic Breakfast Kitchen Appliances website

AgencyRed Keds
Creative headVasiliy Lebedev
Author of ideaRed Keds
ProductPanasonic kitchen appliances
DescriptionTask: describe in plain words the advantages of the new Panasonic products
Concept: give each object a story of its own.
Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.
AdvertiserPanasonic
Team membersCreative director: Vasily Lebedev
Account director: Mikhail Brodnikov
Art director: Rodion Arsenyev, Ilya Sizov
Designers: Ilya Sizov, Roman Popov, Vasily Kovalenko
Illustrators: Siren Sungatullina, Elena Gavrilovic, Valery Matyuhin
Writer: Maria Aldarova, Marina Norina, Christopher Atwood, Kirill Yevdakov.
Animation: Piotr Mishin
Render: Anastasia Lebedeva
Music: Konstantin Chubakov
Programmers: Mikhail Grigoryev, Ivan Brylyov
Producer: Maksim Seleznyov, Anton Mikhailov
Manager: Anton Leshchenko, Kostya Chubakov