A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-10-03. Try How New Tuborg Sounds

AgencyTalan Group
Creative headMaksim Boritko
Author of ideaMaksim Boritko
ProductTuborg
DescriptionTask. To draw attention of young “18 +” audience to the new bottle. POSM locations: hypermarkets Strategy. Not just show the new Tuborg, but give an opportunity to hear how it sounds. Idea. “Try how new Tuborg sounds” was a POS construction that turned ordinary Tuborg bottles into musical ones.
AdvertiserCarlberg Ukraine
Team membersKaterina Melnik (copywriter)
Svetlana Dolinskaya (copywriter)
Evgeny Posohov (art-director)