A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-10-03. Try How New Tuborg Sounds
Agency | Talan Group |
Creative head | Maksim Boritko |
Author of idea | Maksim Boritko |
Product | Tuborg |
Description | Task. To draw attention of young “18 +” audience to the new bottle. POSM locations: hypermarkets Strategy. Not just show the new Tuborg, but give an opportunity to hear how it sounds. Idea. “Try how new Tuborg sounds” was a POS construction that turned ordinary Tuborg bottles into musical ones. |
Advertiser | Carlberg Ukraine |
Team members | Katerina Melnik (copywriter) Svetlana Dolinskaya (copywriter) Evgeny Posohov (art-director) |