A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-10-02. Bank at fingertips
| Agency | Tabasco |
| Creative head | Alexander Smirnov |
| Author of idea | Tabasco |
| Product | Credit cards for youth |
| Description | The idea of the campaign is reflected in the title "Bank at fingertips". All banking products are spaced at arm's finger length, that is in your phone / tablet and allow the use of all products 24/7. Developed campaign appealed to the "advanced" part of young people who cannot imagine their life without the Internet, trendy gadgets, music and entertainment. |
| Advertiser | First Ukrainian International Bank |
| Team members | Alexander Smirnov, Creative Director Vladimir Kobets, Art Director Eugene Pavlovich, Art Director, Designer Sergey Zapara, Designer Anastasia Borovik, Сopywriter Olga Roza, Account Director Olga Kudryavtseva, Account Manager Ruslana Artemenko, Account Manager |
