A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-08-51. FROM RUSSIA WITH GLOVE

AgencyDepot WPF
Creative headAlexey Fadeev
Author of ideaAlexandr Zagorsky
Productwine
DescriptionEugene is a planning engineer, passionate about gastronomy and spending all his spare time cooking and making wine. “Making wine is not really the main business for me, but I love doing it. I enjoy choosing berries and fruit, tasting the maturing wine week after week and finally — sharing it with my friends, which is definitely the best part of the process”, — says Eugene, asking us to create a brand and packaging design for his home-made wine. The target audience of this small “winery” are his friends, colleagues and business partners. Eugene kindly asks them to return the empty bottles after they enjoy the wine — for him to pour new wine into them next year.

Homemade wine according to a Russian tradition:
1) September. Harvesting: grapes, apples, plums, chokeberries and all other fruit one can find in a garden of a common Moscow-region ‘dacha'…
2) October — November. Wine fermentation: the jars are covered with rubber gloves not to let the fresh air in and to indicate the wine condition.
3) January. The wine is ready to try it out!
AdvertiserPrestigeService
Team membersAlexey Fadeev, creative director
Alexandr Zagorskiy, art director
Ekaterina Lavrova, copywriter