A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-19. А matter of taste
Agency | Science |
Creative head | Ulyana Kozhevnikova |
Author of idea | Pavel Konyukov |
Product | Фермерские продукты |
Description | Matter of Taste is an online shop and showroom of Kazakh farm products in the above average price range. We have developed the concept, explaining excellent taste properties of the products, as well as the fact that the production and sale of these products is a matter of taste, a matter of life and business that you like. To help conservative buyers decide on purchasing products online, we have chosen a very lively, “handmade” stylistics. Key brand identifier is a skeumorph background in the form of a chalkboard, drawings and inscriptions on it. The self-explanatory name prompted the idea of ??a craft logo: the symbolic emblem of hammer (= business) and spoon (= taste). The ornately shaped logo frame is replicated in labels, price tags, signs and other corporate identity media. Chalky labels and visual identity elements support the sweet farm atmosphere and create a warm, soulful image. What has been done: What has been done: -Naming. -The concept of visual identification. -Logo. -Corporate identity media. |
Advertiser | Private individual |
Team members | Creative director Ulyana Kozhevnikova, Аrt director Pavel Konyukov, designer Yuri Ostanin, project manager Elena Kirillova. |