A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-17. Milk Map
| Agency | Science |
| Creative head | Ulyana Kozhevnikova |
| Author of idea | Pavel Konyukov |
| Product | Dairy products |
| Description | Milk Map – is an association of the best farms of Vladimir region and the brand name under which their products are delivered to Moscow supermarkets. The focus of all brand communications is at participants of this “milk union”, each of whom is a part of the whole, and thus has its own unique characteristics. The name Milk Map refers to the idea of ??uniting farmers from different parts of Vladimir region. Association with wine or coffee card reflects the best quality of products and the choice of favorite farmer each buyer can take within one trademark. Each manufacturer products are individually marked with a label showing the farm, its serial number and name. The packages background shows a geographically close map of the area with various farm marked on it. A restrained, almost monochrome, color highlights packages on the shelf, and craft or imitation is used to underline the natural character of products. What has been done: -Competitive analysis. -Analysis of the target audience. -The concept of positioning. -Name. -Packaging concept. -Logo. -Design work for package lines. |
| Advertiser | Vladimirskie fermy |
| Team members | Creative director Ulyana Kozhevnikova, art director Pavel Konyukov, designer Yuri Ostanin, illustrators Aleksandr Baidin, Maria Davydova, project manager Elena Kirillova. |
