A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-07-28. The Letter, Which Can Not Be Read, But Can Be Understood

AgencyTalan Group
Creative headMaksim Boritko
Author of ideaMaksim Boritko / Irina Novikova
ProductNeeds of blind children in Ukraine
DescriptionThe last children’s book in Braille type was published in Ukraine a long time ago, in the times of the USSR. The government does not see any problem with this. We sent a letter to our blind government. It was official letter in Braille type. These days, all of the 230 specialized establishments for blind children in Ukraine have a complete stock of all necessary books.
AdvertiserUkrainian National Assembly of Persons with Disabilities
Team membersKaterina Melnik (copywriter)
Svetlana Dolinskaya (copywriter)
Evgeny Posohov (art-director)
Maryna Yermakova (PR consultant)
Victoria Klimenko (account manager)