A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-07-28. The Letter, Which Can Not Be Read, But Can Be Understood
Agency | Talan Group |
Creative head | Maksim Boritko |
Author of idea | Maksim Boritko / Irina Novikova |
Product | Needs of blind children in Ukraine |
Description | The last children’s book in Braille type was published in Ukraine a long time ago, in the times of the USSR. The government does not see any problem with this. We sent a letter to our blind government. It was official letter in Braille type. These days, all of the 230 specialized establishments for blind children in Ukraine have a complete stock of all necessary books. |
Advertiser | Ukrainian National Assembly of Persons with Disabilities |
Team members | Katerina Melnik (copywriter) Svetlana Dolinskaya (copywriter) Evgeny Posohov (art-director) Maryna Yermakova (PR consultant) Victoria Klimenko (account manager) |