A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-07-27. David’s Deer. Vanishing form.
| Agency | TWIGA |
| Creative head | Michael Elagin |
| Author of idea | Alexei Mikhailov |
| Product | Zoo |
| Description | Problem. Many people start to think that zoos are not the best place for animals: animals live in captivity and suffer . Strategy. 2014 is a year of Moscow Zoo 150 anniversary. Time to remind people of an important role of zoos, many of which are not even aware and involve the audience in a joint project . There is a special term - Extinct in the Wild. It is all about species that do not exist in the wild anymore and kept in zoos only . Among them is David’s Deer, that lives in Moscow Zoo. If no zoos, it could disappear completely ... Idea. We have created special greeting cards, which deliver this message via special visual effect: David’s Deer image appears only when zoo grille is applied to the abstract painting of wildlife. Results. Cards are on sale at zoo kiosks. During the first week the entire edition was sold. All money will be allocated to the special fund which is in charge of returning David’s Deer back to the wild. |
| Advertiser | Moscow Zoo |
| Team members | Michael Elagin - Creative Director Alexei Mikhailov - Art Director Margarita Indionkova - Designer |
