A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-04-07. PAPER CRASH

AgencyGForce/Grey
Creative headCreative Director: Yevgeniy Kostylev
Author of ideaCreative Director: Yevgeniy Kostylev
ProductVoluntary double-sided insurance policy
DescriptionTHE TASK
Draw the attention of drivers on a voluntary car insurance, which few people buy because do not understand why it is needed.
The advantage of this insurance - payments are made for both sides of the accident, without asking who is to blame.
THE SOLUTION
There is an unspoken law: if you bump into back of car - you're always guilty if cut into the back of your car - you are not to blame.
Drivers were sent and distributed unbranded envelopes. Opening them, no matter from which side, the driver with his own hands made the accident - on the leaflet was torn front or back of the car.
Message on the reverse side leaflet: "Voluntary insurance Centras Insurance: fast payouts, without asking who is to blame."
THE RESULTS
Within 2 weeks after the onset of DM-campaign - the number of calls to the hotline of the company with questions about the voluntary insurance increased by 35%. Voluntary insurance start selling!
AdvertiserCentras Insurance company
Team membersCreative Director: Yevgeniy Kostylev
Art-Director: Segrey Starykh
Designer: Djamilya Aitpayeva
Client Service Director: Yuliya Tushina
Account Manager: Maria Gassyuk