A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

F-04-07. PAPER CRASH


Agency	GForce/Grey
Creative head	Creative Director: Yevgeniy Kostylev
Author of idea	Creative Director: Yevgeniy Kostylev
Product	Voluntary double-sided insurance policy
Description	THE TASK Draw the attention of drivers on a voluntary car insurance, which few people buy because do not understand why it is needed. The advantage of this insurance - payments are made for both sides of the accident, without asking who is to blame. THE SOLUTION There is an unspoken law: if you bump into back of car - you're always guilty if cut into the back of your car - you are not to blame. Drivers were sent and distributed unbranded envelopes. Opening them, no matter from which side, the driver with his own hands made the accident - on the leaflet was torn front or back of the car. Message on the reverse side leaflet: "Voluntary insurance Centras Insurance: fast payouts, without asking who is to blame." THE RESULTS Within 2 weeks after the onset of DM-campaign - the number of calls to the hotline of the company with questions about the voluntary insurance increased by 35%. Voluntary insurance start selling!
Advertiser	Centras Insurance company
Team members	Creative Director: Yevgeniy Kostylev Art-Director: Segrey Starykh Designer: Djamilya Aitpayeva Client Service Director: Yuliya Tushina Account Manager: Maria Gassyuk

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