A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-04-07. Авария на бумаге
| Агентство | GForce/Grey |
| Творческий руководитель | Creative Director: Yevgeniy Kostylev |
| Автор идеи | Creative Director: Yevgeniy Kostylev |
| Продукт | Добровольное двустороннее страхование |
| Описание | THE TASK Draw the attention of drivers on a voluntary car insurance, which few people buy because do not understand why it is needed. The advantage of this insurance - payments are made for both sides of the accident, without asking who is to blame. THE SOLUTION There is an unspoken law: if you bump into back of car - you're always guilty if cut into the back of your car - you are not to blame. Drivers were sent and distributed unbranded envelopes. Opening them, no matter from which side, the driver with his own hands made the accident - on the leaflet was torn front or back of the car. Message on the reverse side leaflet: "Voluntary insurance Centras Insurance: fast payouts, without asking who is to blame." THE RESULTS Within 2 weeks after the onset of DM-campaign - the number of calls to the hotline of the company with questions about the voluntary insurance increased by 35%. Voluntary insurance start selling! |
| Рекламодатель | Centras Insurance company |
| Состав творческой группы | Creative Director: Yevgeniy Kostylev Art-Director: Segrey Starykh Designer: Djamilya Aitpayeva Client Service Director: Yuliya Tushina Account Manager: Maria Gassyuk |
