A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-03-06. "Chaif". Winter acoustics
| Agency | Streetart |
| Creative head | Evgeny Fateev |
| Author of idea | Evgeny Fateev |
| Product | Concert of "Chaif" |
| Description | Poster for Chaif rock band. We chose na?ve neon as a basis for our design. Firstly, this aesthetics corresponds to this year’s theme of Winter Acoustics concert, which is ‘Dance floor Lights’. Secondly, the poster has to stand out of the oversaturated performance scene without losing the informative and selling functions. It was essential to keep the balance between a kind of untidiness of the na?ve neon look and the stereotypes of allowability. In the end, we bet on keeping true to the ideals and we’ve reached our goals |
| Advertiser | Rock-band "Chaif" |
| Team members | Nikita Kolmogorov - design, art-direction Mikhail Kolokolov - design Dmitry Chabanov - project manager |
