A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-03-05. Don’t give it a Russian

AgencyEkonomika Communication Hub
Creative headMaksim Zoloyedov
Author of ideaKateryna Venzhik
ProductEkonomika Communication Hub
DescriptionHow to evoke a response from world media without million dollars budgets?Ekonomika Communication Hub got wise to viral effect of sex subject.We initiated campaign “Don’t give it to a Russian”. But “don’t give it up” slogan is much more elastic that means:Don’t give Crimea to a Russian!Don’t give the Russian seize your country!Don’t give the Russian win!
$100, 20 T-shirts, 3 amateur models,5 days - 100 overseas publications. We’ve met the whole world’s eye to a serious problem through provocative humor!
AdvertiserEkonomika Communication Hub
Team membersIrina Rubis, CEO, head and Editor-in-chief of MMR project; Kate Shcheglova, Director of Business Development at the Ekonomika Communication Hub; Kateryna Venzhyk, Editor in Chief, "Delo.UA", Julia Savostina, author Made in Ukraine; Maksim Zoloyedov Art Director Ekonomika Communication Hub