A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-33. Carpe diem!
| Agency | Streetart |
| Creative head | Andrey Kolokolov |
| Author of idea | Maxim Parfenov |
| Product | Creative agency |
| Description | A disappearing, a dying function is a good occasion for a gravestone oration. One can trample upon a function’s grave, thereby freeing oneself from the function’s burden. It does not imply a deconstruction of an alive function, rather – a work with the mental body’s memory, the phantom pain of the mental, which prevents the fleeting – the modern-day offline calendar – from eroding beyond repair. ‘Today’s man’ takes note of the days’ and months’ calendar marking either in a morning TV show or in his/her smartphone or PC but more often the name and number of the day of the week and month come from some inner bio-meter. Or else, one can always ask the nearby kiosk girl. A year can be divided into days, but the year is a human-invented convention, although borrowed from Nature, that helps us apportion life into chapters. The year is designed to be embraced by something vaguely general – a color, a musical phrase, a mood, a memory. A year can become an endless Groundhog Days’ string or it can be lived in one bright flash. To live a ‘full-blooded life’, to ‘live intensely’ do not imply just to manage being everywhere ‘in time’ and ‘successful’ , it also means being ready to ‘give everything one’s got to give’ and to ‘share without reservations’. Our team not only believe in it but try to live by it. |
| Advertiser | Creative agency |
| Team members | Evgeny Fateev - creative director Nikita Kolmogorov - designer Maxim Loskutov, Albert Gofps - photographers Konstantin Rakhmanov - project manager |
