A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-29. FOUL MATT CALENDAR
| Agency | Paradox Box |
| Creative head | Ilshat Baiburin |
| Author of idea | Ilshat Baiburin, Lena Osadova |
| Product | The Russian language |
| Description | Russian foul language is a unique and paradoxical phenomenon. It's safe to say that without it there is no Russian language to the full. You can treat him differently, but it is impossible to don't know and don't notice it. Without claiming to be full disclosure of the topic and not doing propaganda swearing, we tried to find a delicate decision and to identify key paragraphs in our small study , ranging from theories about the origin and ending with interesting facts presence of this phenomenon in the literature and in the life. The classic of Russian literature, Alexander Pushkin who ably owned and uses obscene language in his works (his complete works were published without cuts and put onto the market in 2013) became the only illustrative character of this edition. This calendar - our joint project with the printing company Maxi Print and company Bereg. Сalendar was printed by screen printing white paint and transparent phosphorescent varnish on the matte paper Ispira Mistero. Our calendar has two faces - light and dark. In the day-time you see the severe academic publication. At the night or in the dark the varnish that had accumulated light energy during the day begins to glow and the invisible appears. |
| Advertiser | Paradox Box |
| Team members | Copywriters: Ilshat Baiburin, Lena Osadova, Agatha Barocco |
