A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-81. Proudly Russian

AgencyLandor Associates
Creative headKatie Taylor - Creative director
Author of ideaLandor Associates
SeriesRussian Copper Company
ProductRussian Copper Company
DescriptionRCC needed a brand to embody their new strategic story – ‘The smartest and best run copper company in the world. Proudly Russian and an icon of modern Russia’.

The symbolic mark represents pure focus and their dynamic drive to number one. The colour palette embodies Russianness and copper, it uses the red, white and blue of the national flag combined with hues of copper from its various forms. Russian inspired patterns, striking dynamic cuts and graphic angles feature throughout the identity with the central triangle becoming a frame of focus within applications.

The complete identity system is bold and vibrant, creating an impression of modernity, dynamism and pride.
AdvertiserRussian Copper Company
Team membersKatie Taylor - Creative director
Tony Lyons - Design director
Juergen Bamberg - Senior designer
David Marreiros - Designer