A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-78. MILINGOF
| Agency | Brandson |
| Creative head | Stanislav Antonov |
| Author of idea | Brandson |
| Product | MILINGOF |
| Description | Milingof residential area is located near Ekateringof Park. Its German name is traditional for St. Petersburg and originated from two German words. «Milin» is derived from «cute» and «gof», which means «child». Landscape gardening compositions of the XIX century, their elegant architecture and exquisite forged details became the major source of inspiration for the overall design of the area. A series of sketches led to the creation of unique illustrations that became a visiting card of the area. One can easily recognize familiar sights in them: Nevsky triumphal arch, rotunda of Ekaterengof Park, the dome of Nravskaya subway station and a number of others. The monograms of an antique noble family and an artistic forging that are used in the logo of the area are common for the design of grand-park entrances, palaces and mentions. The intricate style of the letter «M» brings us back to the times, when the notion of «noble nest» was widespread in the speech of the middle and privileged classes, had its specific meaning and attributes. The smoothness of the lines and the recognizable heraldic form emphasizes the historical nature of the area. Milingof is a family district that embodies the classic vision of “a house as a fortress”. It is designed for people, whose first priority is the family and everything related to it. (the word «family» refers to the things that are handed down from generation to generation). The brand line «Home, sweet home» enhances the cordiality and emotionality of the brand. |
| Advertiser | SPb Renovation |
| Team members | Strategy: Elena Yufereva, Victoria Brendel Project Director: Victoria Brendel Project Manager Simona Mulkova Art Director: Stanislav Antonov Copywriting: Gregory Khrabrov, Ilya Bakulev Design: Nikolay Shigaev, Ekaterina Shchukina, Igor Denisov |
