A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-77. STEREOS
| Agency | Brandson |
| Creative head | Stanislav Antonov |
| Author of idea | Brandson |
| Product | STEREOS |
| Description | Modern creative youth is not only iPhone, beard and light snobbery. These people have specific requirements for the world that surrounds them, no matter what is it - design of their favorite bar or stairwell. Every youngster has parents and it is not necessary for them to be equally minded. For sure they won't listen to neoclassic music, ride fixbike or wear tight jeans. But they would be happy to buy a flat for their creative child or themselves, as they still have young spirit, style and life experience. How can we join these 2 different generations? Stereos - the new residential district whose positioning, naming and corporate identity were developed by Brandson agency. All these elements are made to be familiar to both generations. Stereos is a territory for life, for those who want to live among people like them ones that cherish freedom and european values. Here we have skateboard areas, bycicle roads, sport equipment, wifi etc. This list is far from being over! The word stereos - "strong, wide" in Greek is the core in this project. When we say Stereo we mean full volume of life pleasure and joy. The dompound identity has triggers adressed to both generations. The older generation remember legendary "stylagi" - hipsters of the 50ies. Rich colours, large letters and type - all this reminds of "disco" times, times that modern hipsters shrish most. Both old and youngs find something dear to his heart, something nastalgic and well known. Colourful Pin Up Posters and vynil covers were the sources pf inspiration for brand developers - all this has the drive spirit of the 50ies. |
| Advertiser | SPb Renovation |
| Team members | Strategy: Elena Yufereva, Gregory Khrabrov Project Director: Victoria Brendel Project Manager Simona Mulkova Art Director: Stanislav Antonov Copywriting: Gregory Khrabrov, Alexey Kazantsev Design: Konstantin Ishmuhamedov, Bazhena Frolova |
