A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-66. Identity for Karpov & Karpova jewellery

AgencyArtemov Artel design studio
Creative headSergii Artemov, Gera Artemova
Author of ideaSergii Artemov
ProductKarpov & Karpova jewellery
DescriptionGraphics of Karpov & Karpova logo based on several visual and semantic layers:
1. Shape of the logo forms stylized egg – symbol of Universe, creation, the source of life in many ancient cultures. Easter egg keeps special place in Ukrainian culture – symbol of the sun , life, love and beauty, goodness, happiness. Also shape of the logo refers to traditions of Faberge – founder Irina Karpova is a chevalier of Faberge medal.
2. Central figure formed by interlacing deployed towards each other stylized letters “K” – initials of founders names.
3. Central part of the logo forms an anthropomorphic figure with many associations: Bereginya (symbol of care, protection in Ukraine), and Leonardo’s Vitruvian Man (symbol of universal harmony and harmonious human).
4. Logo has a shape of the medallion, which further emphasizes the connection with the jeweler’s art.
AdvertiserKarpov & Karpova jewellery
Team membersSergii Artemov (art director)
Gera Artemova (art director)