A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-60. Love and ride
Agency | Saatchi & Saatchi |
Creative head | Stuart Robinson |
Author of idea | Yuri Polonski, Tanya Moseeva |
Product | Moscow Public Transport |
Description | Public transport system in megapolis often is being perceived hostilely. For the launch of the new ticketing and tariff system of Moscow Public Transport we created a design to promote the idea of friendly relations with transport system |
Advertiser | McKinsey & Company |
Team members | Design team: Vlad Boerean, Natasha Matsievskaya, Sergey Sidorov Creative team: Art Director Yuri Polonski, Copywriter Tanya Moseeva Account team: Alex Shifrin, Ilona Ivanova Producer: Medea Arshba |