A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-60. Love and ride

AgencySaatchi & Saatchi
Creative headStuart Robinson
Author of ideaYuri Polonski, Tanya Moseeva
ProductMoscow Public Transport
DescriptionPublic transport system in megapolis often is being perceived hostilely. For the launch of the new ticketing and tariff system of Moscow Public Transport we created a design to promote the idea of friendly relations with transport system
AdvertiserMcKinsey & Company
Team membersDesign team: Vlad Boerean,
Natasha Matsievskaya, Sergey Sidorov
Creative team: Art Director Yuri Polonski,
Copywriter Tanya Moseeva
Account team: Alex Shifrin, Ilona Ivanova
Producer: Medea Arshba