A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-46. Red Brick Brewing Workshop
| Agency | Not Perfect Y&R I Vilnius |
| Creative head | Marius Lukosius |
| Author of idea | Irmantas Savulionis |
| Product | Red Brick Brewing Workshop Beer |
| Description | Red Brick Brewing workshops visual identity Running dune. Eel’s legs. Unknown shore. TASK: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer. SOLUTION: Compelling and natural, over-simplistic design embraces the sea, declining all the d?cor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality. RESULTS: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick… |
| Advertiser | Svyturys - Utenos alus |
| Team members | Irmantas Savulionis - Head of Art |
