A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-19. Delusion

AgencyLINII Design Lab
Creative headMikhail Gubergrits
Author of ideaSvetlana Turkina
ProductUnderwear
DescriptionDelusion ¬— underwear trademark for young women. Delusion is an obsession, mania, illusion, mirage and fantasy. New visual idea of lace frame around the logotype was born, on the brand’s emotional characteristics: lingerie is always compared with sexuality, feminity and romanticism. Female’s body framed with laces is like a picture with correctly chosen frame, which underlines beauty and focuses on shades of pieces of art. Thus, a girl dressing herself in Delusion trademark creates the aura of mystery and mystique around.

Color spectrum is classical, black and white. It can have white gradation: from milky to dazzling white. Images have muted, pastel spectrum: all bright colors look a bit washy, vague colors — ashy.
AdvertiserLingerie LLC, Novosibirsk
Team membersMikhail Gubergrits, Svetlana Turkina