A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-19. Delusion
Agency | LINII Design Lab |
Creative head | Mikhail Gubergrits |
Author of idea | Svetlana Turkina |
Product | Underwear |
Description | Delusion ¬— underwear trademark for young women. Delusion is an obsession, mania, illusion, mirage and fantasy. New visual idea of lace frame around the logotype was born, on the brand’s emotional characteristics: lingerie is always compared with sexuality, feminity and romanticism. Female’s body framed with laces is like a picture with correctly chosen frame, which underlines beauty and focuses on shades of pieces of art. Thus, a girl dressing herself in Delusion trademark creates the aura of mystery and mystique around. Color spectrum is classical, black and white. It can have white gradation: from milky to dazzling white. Images have muted, pastel spectrum: all bright colors look a bit washy, vague colors — ashy. |
Advertiser | Lingerie LLC, Novosibirsk |
Team members | Mikhail Gubergrits, Svetlana Turkina |