A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-06. F.O.R. business gifts logotype
| Agency | Studio DEZA |
| Creative head | Alexander Suvorov |
| Author of idea | Irina Shmidt |
| Product | F.O.R. business gifts |
| Description | The task of naming was to encrypt brand’s character in it’s name. That is why the name, on the one hand, consists of abbreviation made of the brand’s main features titles’ first letters. On the other hand, the name is all-sufficient, it means “for the sake of”. The arrow and the pointer became the name’s graphical synonyms. To strengthen and to absolute naming’s semantic role as a pointer, we united the word with it’s graphical prototype. To express the meaning of “F.O.R.” we need to continue the phrase, the sense, the character. Thereby the communication with the brand is natural, simple and clear. We can change the meaning and the purpose of the message by regulating position of the sign. The packaging for subjects identifies “F.O.R.” in environment. It also brings message about the brand, subject and it’s properties. |
| Advertiser | F.O.R. lab. |
| Team members | Head of project: Ilona Koltynyuk Art-director: Irina Shmidt Designer: Irina Shmidt Copywriter: Mikhail Rakov |
