A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-10-08. Cool Lab Guys

AgencyVGNC Creative Digital Agency
Creative headOleksii Sobolev / Misha Koroteev
Author of ideaOleksii Sobolev / Misha Koroteev
ProductTM "Khortytsia"
DescriptionTask: To make a viral video for Khortytsya Ice Machine. This device is placed in the points of sale. CO cools a bottle of vodka Khortytsya directly during the purchase. When the bottle is cooled up to the necessary temperature it changes the color. This is the main advantage of the new product packaging.

Solution: To make an amusing video in MithBustors style and with the organic usage of the Khortytsya Ice Machine. Final video was posted on youtube and collected 400,000 views and more than ten thousand subscribers: www.youtube.com/watch?v=JB4Cq3hxuq8
AdvertiserAimbulance
Team membersAnna Soboleva - Executive Producer
Daria Rosyuk - Producer
Boris Petrenko - Production Manager
Oleksii Sobolev / Misha Koroteev - Postproduction
Misha Koroteev - Sound Design

2nd Agency: Aimbulance