A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-10-08. Cool Lab Guys
Agency | VGNC Creative Digital Agency |
Creative head | Oleksii Sobolev / Misha Koroteev |
Author of idea | Oleksii Sobolev / Misha Koroteev |
Product | TM "Khortytsia" |
Description | Task: To make a viral video for Khortytsya Ice Machine. This device is placed in the points of sale. CO cools a bottle of vodka Khortytsya directly during the purchase. When the bottle is cooled up to the necessary temperature it changes the color. This is the main advantage of the new product packaging. Solution: To make an amusing video in MithBustors style and with the organic usage of the Khortytsya Ice Machine. Final video was posted on youtube and collected 400,000 views and more than ten thousand subscribers: www.youtube.com/watch?v=JB4Cq3hxuq8 |
Advertiser | Aimbulance |
Team members | Anna Soboleva - Executive Producer Daria Rosyuk - Producer Boris Petrenko - Production Manager Oleksii Sobolev / Misha Koroteev - Postproduction Misha Koroteev - Sound Design 2nd Agency: Aimbulance |