A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-10-07. Work on the bright side
| Agency | Red Pepper |
| Creative head | Данил Голованов |
| Author of idea | Иван Соснин |
| Product | Working in Beeline |
| Description | A new video promoting HR brand of Beeline. To do something, that one loves and can do best – is the most important for every person. So that a job doesn’t look a job, but as a pleasant hobby or even a way of life. And finding this kind of a job is sometimes very challenging. Working in Beeline is working on the bright side, and the video is about it. To attract the most active, cheerful, smart and savvy young specialists, brand must speak with potential employees in the same language and not be ashamed to seem funny and cheerful, to be more humane. Usually it happens the opposite way in big corporations. But not in the "Beeline"! |
| Advertiser | Beeline |
| Team members | Creative Director: Danil Golovanov Art Director: Irina Korotich Copywriter: Ivan Sosnin Account manager: Dinara Tabrisova Director: Ivan Sosnin, Ekaterina Golovkina Stage Director: Evgeniy Kharchenko Videographer: Igor Petrov Producer: Ekaterina Golovkina |
