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E-08-05. Language matters
Agency | Cosmos |
Creative head | Natalia Bryanceva |
Author of idea | Natalia Bryanceva |
Product | Language center Talisman |
Description | We appealed to the actual topic "translator`s false friends. This is a couple of words in different languages??, similar in spelling but different in meaning. People who know English a little, are faced with big problems: it seems that if a word is spelled as «baton», then it means a baton (a kind of bread in Russian). We have shown that even a single word can change the meaning of the whole phrase, and the language matters. |
Advertiser | Language center Talisman |
Team members | Creative director: Natalia Bryanceva Copywriters: Andrey Chernay, Marina Tsipushtanova, Anatoly Belikov, Ek-Playaz. Art-directors: Anatoly Belikov, Alexandr Mihalev Animation: Anatoly Belikov, Anton Chechenev Music: Ek-Playaz |