A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-07-09. Panasonic Breakfast Kitchen Appliances website
| Agency | Red Keds |
| Creative head | Vasiliy Lebedev |
| Author of idea | Red Keds |
| Product | Panasonic kitchen appliances |
| Description | Task: describe in plain words the advantages of the new Panasonic products Concept: give each object a story of its own. Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales. panasonic.ru/artofbreakfast/ |
| Advertiser | Panasonic |
| Team members | Creative director: Vasily Lebedev Account director: Mikhail Brodnikov Art director: Rodion Arsenyev, Ilya Sizov Designers: Ilya Sizov, Roman Popov, Vasily Kovalenko Illustrators: Siren Sungatullina, Elena Gavrilovic, Valery Matyuhin Writer: Maria Aldarova, Marina Norina, Christopher Atwood, Kirill Yevdakov. Animation: Piotr Mishin Render: Anastasia Lebedeva Music: Konstantin Chubakov Programmers: Mikhail Grigoryev, Ivan Brylyov Producer: Maksim Seleznyov, Anton Mikhailov Manager: Anton Leshchenko, Kostya Chubakov |
