A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-02-15. Men’s business
| Agency | THINKMcCANN |
| Creative head | Eugene Kaminsky |
| Author of idea | Elena Gnucheva, Rostyslav Vyshnevy, Victor Vysotsky |
| Product | fresh chicken meat |
| Description | This is the story of transformation: in front of our eyes tough man becomes a caring father. The story proves how important for us are support and love of our close ones, how important is to give the best to those we care. Thus, the fact, that 68% of Ukrainians prefer Nasha Ryaba for feeding their little kids* gains emotional value and power of persuasion. |
| Advertiser | PJSC “Mironivsky Hliboproduct” |
| Team members | Eugene Kaminsky, creative director Rostyslav Vyshnevy, creative group head Natalia Koval, art director Victor Vysotsky, senior copywriter Helen Gnucheva, copywriter Anastasiya Kostikova, account manager Olga Rozhankivska, group account director Julia Golota, client service director |
