A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-02-13. First word
| Agency | THINKMcCANN |
| Creative head | Eugene Kaminsky |
| Author of idea | Elena Gnucheva, Rostyslav Vyshnevy, Victor Vysotsky |
| Product | fresh chicken meat |
| Description | When the brand is truly popular, it becomes a part of people’s lives. That has happen with Nasha Ryaba brand. It is now the product which is trusted by Ukrainian parents, when it comes to the healthy food for their kids. And it often becomes a witness of the most important and the most sensitive moments of Ukrainian families’ lives. The story is about the precious gift, that husband present to his wife. The gift is first word that was pronounced by their little son. The story proves how important for us are support and love of our close ones, how important is to give the best to those we care. Thus, the fact, that 68% of Ukrainians prefer Nasha Ryaba for feeding their little kids* gains emotional value and power of persuasion. |
| Advertiser | PJSC “Mironivsky Hliboproduct” |
| Team members | Eugene Kaminsky, creative director Rostyslav Vyshnevy, creative group head Natalia Koval, art director Victor Vysotsky, senior copywriter Helen Gnucheva, copywriter Anastasiya Kostikova, account manager Olga Rozhankivska, group account director Julia Golota, client service director |
