A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-01-02. EOS "Delight in the Delightful"
Agency | Radioaktive Film |
Creative head | Darko Skulsky, Roman Kindrachuk |
Author of idea | Juniper Park |
Product | Lip balm |
Description | On a recent project for EOS, shot by a wonderful New Zealand director Gaysorn Thavat for Toronto-based company Wilfrid Park, production had to build an entire street, with a couple of crossings, a dozen facades, complete with rather detailed interiors, a park with life-size specially produced trees and real grass and a huge printed backdrop. We couldn't afford to complete the construction and then make numerous adjustments, as it would threaten our timing and budget - so we had to produce dozens of detailed set sketches - both beautiful colour artworks and 3D technical layouts with precise measurements. We then had to make adjustments and sometimes present numerous versions of each sketch - so the entire production lasted for well over a month, even though physical construction of the sets took only 12 days. |
Advertiser | Evolution of Smooth (EOS) |
Team members | Director: Gaysorn Thavat DOP: Ginny Loane |