A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

E-01-01. In The Name of Freshness


Agency	Openeyes DDB
Creative head	Sergey Radionov
Author of idea	Sergey Radionov
Product	Beer "Kruzhka Svezhego" / "Fresh Mug"
Description	Brand «Kruzhka Svezhego» means «Mug of Fresh» in translation. The idea of movie lies in the fact that we do not even know the names of those who are doing everything possible to preserve freshness. But we know that Freshness has a taste and a name – «Kruzhka Svezhego». At the heart of the campaign - a film with epic-adventure story, a story of two men who were forced to do everything possible to preserve the freshness of beer "Mug Fresh." In addition to uncompromising actor casting numerous colorful locations, high-quality post-production, another unique feature of the movie was the soundtrack - «I Will Wait For You», a cover version of the soundtrack for the film "Les Parapluies de Cherbourg" (1964), hit, written by Michel Legrand.
Advertiser	Efes Kazakhstan
Team members	Designer: Yelena Lepshina Copywriter: Yuriy Mashkunov Producer: Anastasya Nee Production: Marmelade film Director: Manu Coeman DOP: Bjorn Charpentier 1st AD: Maria Khalpakhchi Actors: Ivan Lelukh, Alexandr Artemenko Executive Producer: Alexey Slobodskoy Line Producer: Yulia Serdyukova Post production: Kinopost Editor: Sergey Shurupa Special effects: Snowbusiness Sound design: Propeller Music: Michel Jean Legrand

next →

← back to the category