A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
DC-01-18. Oneword news. Ukrainian Parliament adopted the law on Lustration at the third attempt
Agency | Leo Burnett Ukraine |
Creative head | Tatiana Fedorenko |
Author of idea | Leo Burnett team |
Series | Oneword news |
Product | online news portal delo.ua |
Description | Online media delo.ua delivers business news briefly. We create the shortest news in the world and use only one word to explain the essence of a popular local event – “Ukrainian Parliament adopted the law on Lustration at the third attempt”. Radio spot is broadcasted inside the usual news block. “Oneword news” goes viral, people begin to use it in daily communication and set up as a ringtone. |
Advertiser | Ekonomika Communication Hub |
Team members | Copywriter: Volodymyr Navrotskyi Managing Director: Tatiana Shumilovich Client Service Director: Dmitry Gunkovsky Producer: Kateryna Denysenko Production: Studio Av-Tv |