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DC-01-17. Oneword news. The Ukrainian currency Hryvnia devaluating on Interbank

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko
Author of ideaLeo Burnett team
SeriesOneword news
Productonline news portal delo.ua
DescriptionOnline media delo.ua delivers business news briefly. We create the shortest news in the world and use only one word to explain the essence of a popular local event – “The Ukrainian currency Hryvnia devaluating on Interbank”. Radio spot is broadcasted inside the usual news block. “Oneword news” goes viral, people begin to use it in daily communication and set up as a ringtone.
AdvertiserEkonomika Communication Hub
Team membersCopywriter: Volodymyr Navrotskyi

Managing Director: Tatiana Shumilovich
Client Service Director: Dmitry Gunkovsky
Producer: Kateryna Denysenko
Production: Studio Av-Tv