A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
D-01-08. Breakfast. Sunday
| Agency | Leo Burnett Moscow |
| Creative head | Mikhail Kudashkin |
| Author of idea | Maksym Artemenko |
| Series | Breakfast |
| Product | McBreakfast |
| Description | You should start every day in a right way – with McDonalds breakfast. *By playing with daily insights and weekdays names, we created scripts for every day of the week. Unfortunately, there is so much wordplay and phonetic tricks that the precise translation is nearly impossible. Below is the closest translation we got for the script for Monday. All the other scripts are made in a similar manner. For your Monday not to turn into “moanday”, “groanday” or “what-the-day”, you should start it right. Start every day in a right way. With a coffee and new snack rolls. McBreakfast at McDonalds. We are rolling with rolls. |
| Advertiser | McDonald's |
| Team members | Mikhail Kudashkin, Executive Creative Director Selim Unlusoy, Associate Creative Director Maksym Artemenko, Copywriter Oxana Shevchenko, Group Account Director Tatiana Kazashova, Account Manager Ekaterina Kryuchkova, Producer Production: DTV-MA |
