A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-18-04. Tree-House
| Agency | INSTINCT |
| Creative head | Roman Firainer, Yaroslav Orlov |
| Author of idea | Nikolya Perevoshikov, Maria Borzilova |
| Product | New IKEA catalogue 2014 |
| Description | Home is a place where kid’s talents start and grow. That is why IKEA wants parents to listen to kid’s opinion even in home furniture issues. To help kids to communicate with parents and unleash their imagination IKEA made kids center of the new communication campaign by letting them CREATE WHAT THEY WANT in IKEA interiors and gave them freedom to make the advertising campaign during the whole year. IKEA festival in MUSEON park became the central setting of the new campaign and to attract more attention to the central IKEA setting we placed a huge tree-house with the IKEA Catalogue that welcomed the guests. To discover the content of the Catalogue, they could flip its pages from the iPad |
| Advertiser | IKEA |
| Team members | Creative directors: Roman Firainer, Yaroslav Orlov Digital creative director: Nikolay Fabrika Art director: Nikolya Perevoshikov Copywriter: Maria Borzilova Digital art director: Christofer Weider Senior creative designer: Maxim Demkin Digital Strategic Planner: Matvey Choudnovski Client service director: Marina Vershinina Account director: Anna Glinkina Account manager: Vera Ulitenko Digital account manager: Katerina Krasina Digital producer: Anna Chaplygina Producer: Tatyana Maximova Production: Reflex |
