A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-17-23. PULL ME OUT

AgencyTDI Group Russia
Creative headArtem Cheley
Author of ideaTDI Group Russia
ProductCharity public organization for homeless animals ZOOchance
DescriptionIn 2013 in Belarus more than 80,000 of homeless animals were trapped by public utilities. Most of them were killed.
The organization “ZOOchance” takes pains to save as many animals as possible,
yet the majority of them still remain on the streets.
IDEA: When you take home a cat or a dog you literally PULL THEM OUT of the street.
We created a carrier that conveyed this message in a bright and clear manner.
AdvertiserCharity public organization for homeless animals ZOOchance
Team membersCreative Director - Artem Cheley
Copywriter - Anna Tishkevich