A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

C-17-22. Bloody hands


Agency	Friends Moscow
Creative head	Arina Avdeeva
Author of idea	Leila Mukhametzianova, Denis Galichin, Konstantin Kadirov
Product	“Carrie” movie (2013)
Description	Challenge: ?Create a non-standard promotion of “Carrie” movie (2013). Solution: ?To make people feel a terrifying spirit of horror movie we’ve replaced a soap at toilets of Klava bar (Moscow) during the Halloween party.After contact with water the soap was suddenly changing the color – becoming red. It seemed that the hands were bleeding. Next to the sink in a dispenser for napkins the branded paper towels with the announcement of the film were placed. All the event was documented by hidden cameras. Results: Views - 175 089 views on Youtube channel Sony Pictures PUBLICATIONS - around 100 publication in digital mass media MEDIA IMPRESSIONS - around 2 000 000 contacts EARNED MEDIA - около $ 100 000
Advertiser	WALT DISNEY STUDIOS SONY PICTURES RELEASING
Team members	Friends Moscow Creative director - Arina Avdeeva Art directors - Leila Mukhametzianova, Denis Galichin, Konstantin Kadirov Copywriters - Denis Galichin, Konstantin Kadirov Account director - Julia Nikitina Production Designer - Alexey Pushkarev Love View Production Director - Sergey Frante DOP - Petr Voronov

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