A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-17-16. Puncher
| Agency | NEF \ TBWA |
| Creative head | Oleg Romanov |
| Author of idea | Oleg Romanov |
| Product | Remedy for a cold Nokspray |
| Description | NOKSPRAY punches noses! Nose Puncher Brief: National launch of an inexpensive remedy for cold. Problem: complicated name and small budget. Our target audience - people with average income. They use public transport daily. The fact is that public transport in Belarus carries more than 6 million people (60 % of population) every day. And this is the very place where the risk of catching a cold is higher than anywhere else. Our product is good at cleaning one’s nose or punching it. Solution: We created a new media - ticket-puncher! This is the old and well-known device for punching tickets in public transport. This device clearly demonstrates the effect of the product. Mechanics: There was a message on a puncher’s cover: “NOKSPRAY punches noses!“. So to “punch” a nose is as easy as to punch a ticket in public transport. Every time people press the puncher, they “punch” this message in their heads. Results: 7 million contacts for 2 months. More than 100 000 passengers punched tickets daily. And that’s just for $ 620 per month. 1 dollar for 5 000 contacts! Thanks to «Nose Puncher», brand awareness grew up to 38%. Punch the ticket and feel good! |
| Advertiser | "Sperco Ukraine" Ltd |
| Team members | Lia Krasnoperova (designer) |
