A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-13-05. Less than ten
Agency | Artonica |
Creative head | Irina Tsvetkova |
Author of idea | Gennady Fadeev |
Series | Disappear on eye |
Product | Residential Complex |
Description | To create hype to sell the last free apartments. That'a how the goal was formulated for the agency. The visualization of hype has become the creative core of solution. The main image was a man, who is painting the numbers of last free apartments over. The copyline "Free apartments are finishing” stirs demand and brings ending process dynamic sense. |
Advertiser | Donstroy |
Team members | Team: Project Manager and Art Director - Irina Tsvetkova, copywriter - Gennady Fadeev, designer - Alexander Shevchuk, Project Manager - Xenia Gnevusheva. |