A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

C-13-02. CLOWNS ON THE ROADS


Agency	GForce/Grey
Creative head	Creative Director: Yevgeniy Kostylev, Vasyl Khomko
Author of idea	Creative Director: Yevgeniy Kostylev, Vasyl Khomko
Product	Voluntary double sided insurance policy
Description	THE TASK Draw the attention of drivers on a voluntary car insurance, which few people buy because do not understand why it is needed. The advantage of this insurance - payments are made by both sides, without asking who is to blame. Solution: In our country, few have voluntary insurance. Therefore, immediately after the accident both drivers start to figure out who is to blame and who should pay for the damages , arguing , cursing, coming up with excuses, even fight , arranging a real circus for others. We decided to give drivers the opportunity to look at themselves and clearly explain why you need the voluntary insurance. In the busiest places in the city "accidentally" encountered two cars, of which the clowns coming out and started to figure out which of them is to blame for the accident and who should pay for the damage. Around a crowd of witnesses gathered instantly attracted spectacle stayed cars, they were photographed, videotaped, discussed laid out in social networks . After some time on the site of 'representation' poster appeared with the text "Don’t act like a circus clown! Voluntary insurance Centras Insurance». Results: - Circuses in three cities across the country have threatened to sue the insurance company - Hundreds of mentions in social networks - Free articles and discussion in print, online media, and television - Number of calls specifically interested in voluntary insurance, for the first week increased by 75% - Voluntary insurance began to buy!
Advertiser	Centras Insurance Company
Team members	Creative Director: Yevgeniy Kostylev, Vasyl Khomko Art-Director: Nikita Frankovskiy, Christina Lazareva Senior Designer: Semion Mischinenko Creative Producer: Askhat Abzhanov Client Service Director: Yuliya Tushina Account Manager: Maria Gassyuk

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