
Агенство	GForce/Grey
Творчий керівник	Creative Director: Yevgeniy Kostylev, Vasyl Khomko
Автор ідеї	Creative Director: Yevgeniy Kostylev, Vasyl Khomko
Продукт	Voluntary double sided insurance policy
Опис	THE TASK Draw the attention of drivers on a voluntary car insurance, which few people buy because do not understand why it is needed. The advantage of this insurance - payments are made by both sides, without asking who is to blame. Solution: In our country, few have voluntary insurance. Therefore, immediately after the accident both drivers start to figure out who is to blame and who should pay for the damages , arguing , cursing, coming up with excuses, even fight , arranging a real circus for others. We decided to give drivers the opportunity to look at themselves and clearly explain why you need the voluntary insurance. In the busiest places in the city "accidentally" encountered two cars, of which the clowns coming out and started to figure out which of them is to blame for the accident and who should pay for the damage. Around a crowd of witnesses gathered instantly attracted spectacle stayed cars, they were photographed, videotaped, discussed laid out in social networks . After some time on the site of 'representation' poster appeared with the text "Don’t act like a circus clown! Voluntary insurance Centras Insurance». Results: - Circuses in three cities across the country have threatened to sue the insurance company - Hundreds of mentions in social networks - Free articles and discussion in print, online media, and television - Number of calls specifically interested in voluntary insurance, for the first week increased by 75% - Voluntary insurance began to buy!
Рекламодавець	Centras Insurance Company
Склад творчої групи	Creative Director: Yevgeniy Kostylev, Vasyl Khomko Art-Director: Nikita Frankovskiy, Christina Lazareva Senior Designer: Semion Mischinenko Creative Producer: Askhat Abzhanov Client Service Director: Yuliya Tushina Account Manager: Maria Gassyuk

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