A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-02-01. Terribly Refreshing Chaevik
Agency | Great Advertising Group |
Creative head | Dmitry Makarov |
Author of idea | Tatiana Kucherova, Dmitry Assinovskiy |
Series | Chaevik |
Product | Chaevik Kombucha drink |
Description | It’s known for us from the very childhood… Mothers and grandmothers had it on the kitchens. It was healthy, tasty, refreshing… But! Very very scary! And it lived in a eerie-eerie jar… It was Russian home-made kombucha! And now this good old kombucha drink became a “Chaevik”! It’s as healthy, tasty and refreshing as before, but not scary at all! Launch campaign for the new kombucha drink “Chaevik”. |
Advertiser | Alkon Group of companies |
Team members | Copywriter - Tatiana Kucherova Art director - Dmitry Assinovskiy Creative director - Dmitry Makarov |